A.Brief

It is the requirement that the client provides -
Which specifies that the designs are required for

- which country?
- which buyer ?
- which season ?
- what are the cost constraints ?
- what is the product line ?
- number of designs required ?
- what is the delivery date ?
- what kind of fabrics ?
- any design directions provided by the client.
so on & so forth.....

B.Research

We hunt through relevent websites;international books; magazines & trends in the market to precipitate few concepts

C.Theme Board

Based on the brief from the client & our research; a theme board is developed which shows the colours; the ideas; the motifs & patterns; the accessories; type of fabrics; the ambience etc approximately.It helps in giving a preview to the client of the designs to be and helps the client to reflect on the concept & give his feedback so the relevence of the design is maintained.Once the story board is approved we freeze the colour palette & the concept.

D.Fabrics Design

Taking the theme board as the premises the fabrics are designed. All the fabrics are designed in actual scale & have the details of warp/weft; reed/pick; count/construction etc in case of wovens; actual print artwork with repeat in case of prints & tracings & embroidery details in case of surface ornamentations.

E.Product Styling

The fabrics design are then scaled down for the styling of the products. Scaled down version of all the made ups are provided which gives the client a very clear idea as to how the finished product would look even before venturing onto its execution. Ir helps in doing required changes at the artwork stage. These artworks could also be used for a presentation to the buyer & get their feed back before the sampling.

F.Follow up

Vaishali Design Studio also keeps a track of the progress of sampling of the designs.This helps the client to visualise & achieve the best results.It also gives us a feed back of the strengths & limitations of the client & the designs.